Ebony Campbell

Ebony Campbell

Nubian Newborns

Baby Products Building Confidence Through Culture

Start-Up

Woman-Identified, Black / African American

Product

Race & Equity, Health & Food

B2C

Business Models and Financials, Growth, Scaling, and Investments, Marketing and Communications

I wanted to go to the store and easily find healthy and natural baby products that also reflected my culture and newborn son. Disappointed in the almost nonexistent selections in stores and online, I decided to create what I wished existed. So I made sure all of my products are toxin- and paraben-free and made from natural and organic ingredients. The clothes I create are soft, organic cotton, and they include a range of characters that reflect various features, shades, hair types, and more. They also include messaging that affirms life and inspires.

I provide easily accessible representation via our products. Our products reinforce to children of color how important, smart, talented, creative, and beautiful they are. They are also high in quality and provide a healthier alternative that caters to a untapped market of baby hair and skin products formulated specifically for ethnic hair and skin. There is an entire aisle in most stores that is dedicated to adult and kid ethnic hair. Yet, in the baby industry it is falsely assumed that one-size-fits-all when it come to skin and hair. Some of the ingredients in kid products can’t be used for babies and toddlers. Thus, we we have created products that are 100% natural and benefits 3a-4c infant hair.