Rebekah Jasso Jensen

Rebekah Jasso Jensen

Sanara

Plant-Based Skincare Celebrating Indigenous Botanicals

Start-Up

Woman-Identified, Hispanic / Latino / Latinx

Product

Health & Food, Green / Sustainability

B2C

Marketing and Communications

Sanara which means “you will heal” in Spanish, was born in 2019 out of necessity by its founder, Rebekah Jasso Jensen. As a psoriasis sufferer during her teen years, she was determined to take back control of her own skincare. She started by educating herself on the ingredients she was putting on her sensitive skin, and the process evolved to creating her own body nourishing products. Her heritage and family ties to Latin America opened her eyes to the under-utilized pure ingredient goodness used by so many of its beautiful people. Rebekah turned her passion for plant-based, holistic skincare into her own personal mission to help others gain supple, healthy skin through naturally healing botanicals native to Latin America.