Tony Lawson & Shantrelle Lewis

Tony Lawson & Shantrelle Lewis

Shoppe Black

Connecting the World to Black-Owned Businesses

Start-Up

Woman-Identified, Black / African American

Service, Creative

Economic Power, Race & Equity, Community Support

B2B, B2C

Business Models and Financials, Marketing and Communications, Operations and Administration

After the killing of Mike Brown in 2014, we noticed a demand for information about Black-owned businesses on a national and international level. People wanted to know how to support but didn't know where to find the Black-owned alternatives to the goods and services they were currently using. We decided to curate that info with the goal of providing guidance for consumers and empowering Black entrepreneurs.

We provide a central resource that connects Black business owners and service providers with consumers / partners that are looking for them. We create an online presence that drives traffic and revenue for Black-owned businesses. We also help businesses strengthen their digital presence and attract new customers with high purchase intent. In addition to that, we act as an extension of a businesses marketing team in order to raise overall awareness.